Holly & BeauHow it works

How it works.
It's magic!

Winner of Innovation of the Year 2014

Introducing MAGIC COLOUR technology by Holly & Beau.

Technically superior rainwear designed to give every child a magical experience each time it rains.

We’ve created products that revolutionise your relationship with nature. Merging the most technical fabrics with our MAGIC COLOUR technology and cutting edge design.

Our MAGIC COLOUR collection is a result of many years of research and development, our products burst into a variety of vibrant colours when they come into contact with water, returning back to the original colour once dry. The collection encourages children to play outdoors, creating a magical fun experience during any rainy day.

Production and quality

Unlike the majority of mass produced clothing, our items are made by hand, from the fabric printing, preparation and production through to the make up of the finished garments. This unique method of production enables us to produce the MAGIC COLOUR technology to the highest standard, including designs that change into a variety of extreme vivid colours. We’ve adopted a strict quality control procedure where the production and assembly process is inspected several time before packaging. This does mean that the production of our items is time consuming but this is a small price to pay for providing our customers with a fun, unique and high quality item with a magical experience.


Girls raincoats by Holly and Beau


  • Breathable
  • Showerproof
  • Waterproof fabric
  • Lightweight design
  • Machine washable on a gentle 30 degrees wash
  • No harmful chemicals or metals
  • Tested to EN71 standards
  • PVC free
  • UPF (Ultraviolet Protection Factor) of 30+
  • 100% quality control production policy
  • Internal factory auditing